Omnia Immobilier
(2023)
Omnia ImmobilierBrand Identity, UI/UX, Print, Campaigns(2023)
Art direction and visual identity for Omnia Immobilier — guidelines, storefronts, campaigns and digital, one brand system across ten agencies.
- (Role) Art Direction, Brand Identity, Print & Editorial, Campaigns
- (Tools) Adobe Creative Suite, After Effects, Adobe Premiere Pro, Final Cut Pro, WordPress, MailChimp, Framer, Figma
Problem
The real estate company suffered from an overly colorful and cluttered visual identity that did not reflect the seriousness and quality of its services. The bright colors and overloaded visual elements gave an unprofessional impression, alienating a high-end clientele. The user experience (UX/UI) was also unintuitive, with complex navigation and a design lacking coherence. This visual identity no longer aligned with the company's ambitions to position itself as a premium player in the real estate market.
Deep Abyss
#0D0A20
Night Orchid
#430B75
Nebula Core
#2F2252
Stellar Haze
#F0F2F4
Solution
To address these challenges, a complete overhaul of the visual identity and UX/UI was undertaken, adopting a minimalist and refined approach. The color palette was simplified to feature more understated and elegant tones, with neutral shades and subtle accents. The typography was chosen for its modern and timeless appeal, reinforcing the company's high-end image. On the user experience side, navigation was streamlined, with an intuitive interface and features designed to enhance client engagement. This new design now reflects the quality and professionalism of the company, while attracting a more discerning clientele.
With 10 local offices and a team of 40 experts, Omnia offers tailored services, including property valuation, sales, legal advice, and personalized support. Leveraging cutting-edge technology and a dedicated marketing team, Omnia ensures effective property promotion. Its development branch focuses on land enhancement and real estate projects, managing everything from feasibility analysis to project completion.













