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Omnia Immobilier

(2023)

Omnia ImmobilierBrand Identity, UI/UX, Print, Campaigns(2023)

Art direction and visual identity for Omnia Immobilier — guidelines, storefronts, campaigns and digital, one brand system across ten agencies.

  • (Role) Art Direction, Brand Identity, Print & Editorial, Campaigns
  • (Tools) Adobe Creative Suite, After Effects, Adobe Premiere Pro, Final Cut Pro, WordPress, MailChimp, Framer, Figma
01

Problem

The real estate company suffered from an overly colorful and cluttered visual identity that did not reflect the seriousness and quality of its services. The bright colors and overloaded visual elements gave an unprofessional impression, alienating a high-end clientele. The user experience (UX/UI) was also unintuitive, with complex navigation and a design lacking coherence. This visual identity no longer aligned with the company's ambitions to position itself as a premium player in the real estate market.

Omnia Immobilier02

Deep Abyss

#0D0A20

Night Orchid

#430B75

Nebula Core

#2F2252

Stellar Haze

#F0F2F4

Palette03

Solution

To address these challenges, a complete overhaul of the visual identity and UX/UI was undertaken, adopting a minimalist and refined approach. The color palette was simplified to feature more understated and elegant tones, with neutral shades and subtle accents. The typography was chosen for its modern and timeless appeal, reinforcing the company's high-end image. On the user experience side, navigation was streamlined, with an intuitive interface and features designed to enhance client engagement. This new design now reflects the quality and professionalism of the company, while attracting a more discerning clientele.

With 10 local offices and a team of 40 experts, Omnia offers tailored services, including property valuation, sales, legal advice, and personalized support. Leveraging cutting-edge technology and a dedicated marketing team, Omnia ensures effective property promotion. Its development branch focuses on land enhancement and real estate projects, managing everything from feasibility analysis to project completion.

Logo
Logo04
Sequel Sans
Sequel Sans05
Omnia Studio06
07
08
The team09
Services10
Agencies and timeline
Agencies and timeline11
Agencies and timeline, poster12
omnia.ch13
Stationery14
Business card15
Identity system16
Social17
Brochure18
Brochure19
Brochure20
Flyers21
Folded flyer22
Omnia Studio23
Billboard24
Billboard, Coppet agency25
Omnia Asset leaflet26
Omnia storefront, central Lausanne27
Omnia storefront, rue du Lac, Vevey28
Omnia storefront, central Verbier29
Storefront at night30