Srdjan Ercegovic — Art direction & narrative websites, Switzerland
(CET)
Designer based
in Lausanne.
Building
brands
digital experiences
visual systems
From
Boka Kotorska
42°25′N 18°46′E
Now
Lausanne, Switzerland
46°31′N 6°38′E
New project ?
srdjanercegovic@gmail.comDesign is a strategic, intentional and often invisible process: it makes things work, creates clarity, and makes the experience better.
(brands)
Art Direction& Branding
Approach
I lead the visual coherence and graphic identity of brands — keeping every expression aligned with their vision, their values and their positioning.
From the logo system to full guidelines — typography, palettes, iconography — built to hold across every channel: web, print, social, video.
Fourteen years of identities for real estate, interiors, sport and events — premium positioning translated into coherent, distinctive systems.
Selected — OMNIA Immobilier, Land Catchers, Kouanada Golf Challenge, Aloha.
(websites)
UI/UX &Web Design
Approach
Websites, landing pages and interactive experiences designed around clarity — streamlined navigation, intuitive structure, a visual language that holds from the first screen to the last.
Trained as an Interactive Media Designer, I design and build: the e-commerce platform of ekkla.ch runs on this double practice, from UI/UX to optimisation.
Designed in Figma, built in Framer or WordPress depending on the project — fast, coherent, easy to maintain and to evolve.
Selected — OMNIA platform, ekkla.ch, Kouah.
(print)
Print &Editorial
Approach
The craft the web forgot: brochures, newsletters, tender files and commercial documents — designed, produced and press-ready.
Storefronts and agency windows, signage and merchandising — brand systems carried into physical space.
Print has run through every chapter — from production work at Espace Graphic to the full commercial collateral of a real estate group.
Selected — OMNIA Immobilier, Kouanada Golf Challenge.
(stories)
Campaigns& Social
Approach
Marketing visuals, social media content and newsletters — campaigns designed as chapters of the brand's story, never one-off posts.
Motion extends the system into time: cut in After Effects, Premiere Pro and Final Cut, from cinematic pieces to social formats.
Multi-channel guidelines keep every format on brand — web, print, social, video — one voice across all of them.
Selected — OMNIA Immobilier, ekkla.
Srdjan Ercegovic
Couverture — Srdjan, designer à Lausanne, suivie des projets.